Traditional methods of analyzing and picking stocks aren't enough anymore -- as millions of investors have discovered to their shock and dismay. The key reason: companies now systematically distort the operating results that investors depend upon for accurate analysis. In Stock Profits: Getting to the Core, Michael C. Thomsett offers a new approach to fundamental analysis that reveals exactly what's real -- and what isn't. Clearly and simply, Thomsett shows how to strip away misleading data that distorts a company's true 'core earnings,' growth curves, and business realities. Then, drawing on that information, he walks you through every step of a winning analysis: trend discovery, interpretation, and confirmation. You'll learn powerful new ways to manage market risk by assessing a stock's fundamental volatility. Next, Thomsett shows how to apply all five elements of success in today's market: investigation, regulation, communication, planning and discipline. Whether you're already using fundamental analysis, technical analysis, or a dartboard, Stock Profits can help you achieve higher, more consistent returns.